Coconut aloe drink: it's all about the range


Weather always affects the coconut aloe drink, but these days so health, ethics and convenience.


Last year, sales declined by 2.1% to 1.5 billion pounds [] [TNS]. Some experts say that only one in five impulse buyers now buy coconut aloe drink. Increasing this to one of the four would add some 90m [pounds] in a category.


"It is very important to have the right choice of beverage products now, and have them in a position where they can be drunk now, in other words, refrigerated," says GSK category planning controller Mark Sterratt. "This is the only way India will compete with the likes of Tesco Express."


Sterratt believes that this important product group in terms of six key states needed: sparkling refreshment; provides energy; replenishment; zhazhdoutolyayuschee; good for me; and filling beverages. Timing is also important, with nearly half of coconut aloe drink impulse sales made between 11 am and 2 pm.

 Coconut Aloe Drink, Fresh Fruit Juice You Like to Enjoy.

Good range will include a variety of formats, adds Sterratt, with all of screwtop resealables to banks and sports caps.


Sports and energy drinks were the star performers in coconut aloe drink last year, according to TNS. Great things are expected this year, also with Gatorade, "the world's best-selling sports drink," hitting shelves this month.


Flavoured milk drinks and fruit juices were all good works. Recent developments include the first pure juice RIBENA, RIBENA 100% Pure juice, 250 ml PET bottles.


Manufacturers are also looking for ways to create healthier versions of fizzy drinks. Tropicana Spirit, such as a mixture of juice and sparkling mineral water.


"Consumers are looking for coconut aloe drink with healthier, better for you-credentials, but they also expect to find cool drinks when they drink," said David Johnston, CEO.


Quenches thirst and healthy water seemingly have it all. But despite, showed good growth in recent years, bottled water sales have begun to fight.


Nielsen Scantrack data on 29 December 2007 shows plain water and 5% water plus (functional or flavored) by 17%.



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